Boundless teamed up with Cedars-Sinai and the Los Angeles Dodgers to raise brand awareness and connect with fans via digital media.
As one of the largest nonprofit academic hospitals in the US, Cedars-Sinai is the official medical center and a key sponsor of the LA Dodgers. A Boundless creative expert worked with each brand’s marketing team to implement a promo strategy. Top priorities included finding 100% cotton products made in the USA that would drive engagement among fans and resolving consistency issues from previous projects. A social media component was also integrated to strengthen the promo and generate visibility.
Over the course of one month, thousands of branded baby beanies were created and distributed to all newborns at Cedars Sinai. Families were encouraged to tweet pictures of their baby wearing the beanie and use the hashtag #LittleDodgerFan. The Dodgers provided incentive to participate by featuring these tweets in the 6th inning at local games.
In conjunction with the campaign, the LA Dodgers gave away sippy cups as in-stadium promotions for fans—thousands were given to every “little Dodgers fan” that entered the stadium at home games. Fans were encouraged to tweet pictures that would appear on the stadium TV feed. The promotion generated over 6,000 uses of the hashtag on Instagram alone, and has received positive feedback from both clients involved.