It’s safe to say we are currently living in the height of the smartphone age. With more than 3 out of 4 Americans now owning a smartphone they have become a significant part of our lives, to say the least. In fact, Americans now spend on average over 4 hours a day looking at their phones. While millennials certainly spend the most time on their devices, ages 55-64 are actually seeing the fastest growing year-over-year usage. This trend spans all generations in the US.
So what does this mean for your brand and the promotional products industry? According to PPAI, promotional products are still the least avoided and best-received form of advertising. You can still cater to tech-savvy customers by giving them promotional products that can be used in conjunction with electronics. This has led to a boom in the technology and tech accessories category of promotional products.
USB’s vs. Phone Accessories
Despite the uptick in cloud storage, USB drives are still perceived as one of the most useful categories of promo product, and usefulness is the most desired trait in a product. They are still the #1 category of technology product and continue to grow in popularity. But despite demand, USB drives still don’t directly capitalize on the increasing smartphone market.
Instead, that demand is being filled through the ever-growing categories of power banks, wireless accessories, smartphone cases and other accessories directly related to mobile devices. This area of rapid growth is all the buzz and clients are clamoring for products in this category.
Rise of Wireless Audio
Last year Apple made the controversial move to remove the headphone jack from their newest iPhone®. This is not only an Apple move anymore. Google recently released the Pixel® 2 with no headphone jack and rumors are flying that Samsung will do the same with its Galaxy® phones. While they didn’t make the move in 2017, there is much speculation they will do so this year in 2018. It will likely be the case that all leading phones in 2018 will have nowhere to plug in earbuds.
This removal of headphone jacks has led to an increased demand for wireless audio. Wireless speakers and wireless headphones have been growing for a few years, and demand is expected to skyrocket in 2018. Retail brands like the Jam® brand, and SOL REPUBLIC are more reliable and trusted than the off-brand versions, but a generic wireless speaker or wireless headphones will allow more units per dollar. So no matter your budget, your brand can cash in on this trend.
Speaking of budgets, there are other options that appeal to any smartphone owner that are inexpensive but still very much appreciated. Phone and screen cleaners are great and phone stands are useful for all shapes of smartphones. More recent options like a Mobigrip® Cellular Leash or Self Snap Photo Remote can add additional functionality to most smartphones. Or an accessory like the Modern USB Wall Adapter can make your home more functional for smartphone convenience.
The assortment of smartphone compatible promotions continues to grow every quarter, and smartphone adoption is still on the rise. We can be sure these products will continue to grow in popularity and using them as branded giveaways will be a smarter move than ever before to grow your business.